At an event in New York today, Dell announced the launch of a new line of Inspiron laptops available in 8 new colours: flamingo pink, sunshine yellow, alpine white, ruby red, jet black, midnight blue, and espresso. The company also announced it's first PC to use flash memory rather than a hard-disk drive, a laptop as well, the machine comes with 32 gigabytes of data storage. In addition Dell announced that the Dimension brand will be discontinued in favour of the Inspiron name, both laptops and desktops will now be branded as Inspiron. These moves are meant to pull Dell back on top after slipping below HP as worldwide leader in PC sales.