Battling declining CD sales, Walt Disney Co. music label Hollywood Records is launching a new CD format known as CD View Plus (CDVU+). The new format will offer CD buyers additional content similar to that found on DVDs, in this case song lyrics, photos and other extras aimed at encouraging fans to give up their downloading ways. The Globe and Mail has this story. I think it's a last ditch effort that might be a little too late for the music industry, the youngsters are all about the downloading! I personally think that the Amie Street model is the way to go, it rewards artists for producing good music and encourages music lovers to visit often, not to mention its DRM free! But then again the model rewards the artist and that's not what the big labels are all about. Wake up music industry, your shiny new trinkets will not entice anyone... just what everybody needs another new format, lame! The only good news in this is that the format will be offered in a more earth friendly packaging.