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Monday, August 13, 2007

Half or your online time spent viewing entertainment or news?

According to a study released by the Online Publishers Association and conducted by Neilsen/NetRatings, Internet users spend nearly half of their time viewing news or entertainment content. The results of the survey taken over a 4 year period showed a 37% increase in these activities. The increase is attributed to an abundance of content, faster high speed connectivity, and a proliferation of social networking sites. See the Globe and Mail article here.