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Saturday, December 15, 2007

RIM opens BlackBerry Store

Research In Motion has opened it's first BlackBerry branded store in Farmington Hills, Michigan. The Waterloo Ontario based cellphone producers plans to sell BlackBerry handsets, accessories and software, as well as service plans from all the major U.S. providers. The move is not unique to the industry but it's a growing trend that has the providers taking notice. "If you're Verizon and you're carrying the BlackBerry today, when you see one of these exclusive stores, obviously you're not going to be too thrilled about that," said retail consultant David Ian Gray in a National Post interview. According to the CBC "RIM is said to be earning around $10 per BlackBerry customer from Canadian cellphone providers" perhaps this is why the move was made in the US and not home in Canada?