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Wednesday, December 26, 2007

Universities utilizing social sites

It's time to start the recruitment drive for next year and Canadian Universities are finding the social networking sites to be a good place to start. “We are on Facebook because our incoming students kept asking us, ‘Why are you not on Facebook?' ” explained Bailey Daniels, assistant director of MBA recruitment and admissions at the University of Toronto's Rotman School of Management, in this Globe and Mail story. Mount Allison University in Sackville, New Brunswick has existing students who work closely with the school's admissions staff and besides operating a Facebook group, there are student-produced YouTube videos and blogs, all commissioned and paid for by the university.

This is quite possibly the best quote from the article: “The ongoing challenge for any university is that there is a massive generation gap between the people that do recruiting and the people you are recruiting,” said Rob Steiner, assistant vice-president of strategic communications at the University of Toronto. “Every recruiting team and every marketing team is trying to find a way to stay on top of this stuff.”