The BBC is reporting that Electronic Arts (EA) will release a free online version of it's Battlefield title later this year. In a statement, EA's Gerhard Florin said ""People want to play games in new ways, with easier access that is quick to the fun. With Battlefield Heroes, EA brings its first major franchise to North America and Europe with a new distribution model and pricing structure adapted to the evolving way that people play." Battlefield Heroes is geared for the masses with a more cartoon like feel and requires less horse power to play. Ben Cousins a senior producer with Dice the games developer told the BBC that ""We're removing all barriers to entry and we hope there is broader audience for the title. You will be able to play this game on grandma's laptop." For the gamers the Ads will not be intrusive, appearing not in game but on the website and on the front-end of the game. Players will be able to purchase items to customize their characters but will not be able to gain any advantage over other players through these purchases. It's a model that EA has been exploring in Asia and hopes to find success with in the North American and European markets. Seems to me that it's sort of the Wii philosophy of appealing to more players by making the games easier to play, according to the article "EA expected 95% of people who played the game never to spend any money."
