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Friday, March 7, 2008

Apple Sets Sights On RIM's Business

Apple announced yesterday that it was adding "push" e-mail (where e-mail is automatically directed to the phone) to the iPhone in June. This is obviously a move to make a play in the mobile corporate e-mail space where Blackberry maker Research In Motion (RIM) is largely uncontested. "Apple is moving much more aggressively toward RIM's space than RIM is moving toward Apple," California-based technology consultant Rob Enderle is quoted as saying in this CBC article. "It takes away RIM's expansion opportunity, but it doesn't necessarily displace them." Enderle also says. In a direct shot at RIM, Steve Jobs is quoted as saying "Every e-mail message that's sent to a RIM device or from a RIM device goes through a [network operations centre] up in Canada,'' and "That provides a single point of failure, but also provides a very interesting security situation.'' I wonder how the market will react to this development? By the way Steve, we're not so bad up here in Canada! Just what are you implying anyway?

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