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Thursday, April 10, 2008

Blockbuster Rumoured To Be On Verge Of Offering Set-Top Box - Streaming Video

The Hollywood Reporter has posted an article that claims Blockbuster is close to launching a streaming video on demand service similar to Apple TV. The company refused to comment but the Hollywood Reporter is quoting a Blockbuster spokeswoman as saying "We're talking to numerous companies and vendors about products, services, alliances and initiatives that can help us achieve our mission to transform Blockbuster into a company that provides access to media content across multiple channels -- from our stores, by mail, through kiosks, through downloading, through portable content-enabled devices-- so it's not surprising that there are rumors out there."

With all of the current options for obtaining movie content, it will be interesting to see if Blockbuster can make this service work. They've not exactly lead the way with innovative delivery methods to date.