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Wednesday, May 7, 2008

Rogers Unveils Hybrid Phone

Rogers Communications Inc. is rolling out new phones to Canadians that are aimed squarely at freeing them from the land lines. The new dual mode phones "function as a regular cellphone outside the home, but also connect to the Internet through Wi-Fi when in range of the customer's home router" according to the CBC. Rogers chief marketing officer John Boynton tells that "It's a way for them to have just one phone period," and "This is one phone, one phone number, one voice mail, one caller ID." According to Statistics Canada about 6.4% of Canadians have already ditched land lines in favour of cell phones, a figure that lags behind other developed nations. The launch of this new product will likely help drive that figure up, at least this is what Rogers is counting on.