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Wednesday, June 4, 2008

Radiohead Turns To iTunes

Radiohead, who had balked the establishment and offered it's 7th album In Rainbows digitally on a pay-what-you-will basis, has finally permitted iTunes to sell music from its first six albums, both in whole and on a track-by-track basis. The band's former record label EMI in the past had argued that the band chose to withhold its music from iTunes because they preferred to present whole albums to their fans as opposed to single tracks. Other long time hold outs, Garth Brooks and AC/DC used the same argument and went on to sign exclusive deals with a U.S. cellphone operator to sell full-album downloads. Time will tell which approach is best but the question is, how much revenue has been lost during the holdout? CBC story here.