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Thursday, July 10, 2008

Rogers Caves on iPhone Rates But Holds Line On Contract Length

With Canadians in an uproar over the iPhone plans announced by Rogers Wireless, the only Canadian iPhone carrier, the company is doing an about face. Some 56,000 Canadians signed an online petition protesting Rogers contract length and price structure. For their part, Rogers senior vice-president and chief marketing officer John Boynton had this to say about the public's response "It's not ranting and raving. People were very thoughtful," he said. "What they said is they want to use this device in ways that their previous usage would not be an indicator." "We think we're being thoughtful and respectful and responsive," Boynton said. "We're going to err on the side of the biggest and watch and learn."

Rogers is now offering a $30-a-month plan that allows customers six gigabytes of internet data on the iPhone, on top of voice plans that start at $20 plus a system access fee of $6.95 a month. The length of the plan will remain at 3 years.

While Rogers says its listening to the people, I can't help but think that an unlimited data plan on the Samsung Instinct announced by Bell last week also has something to do with the about face!

CBC Story Here.

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