The provincial lottery corporation in British Columbia (BCLC) is drawing fire from politicians and social activists over a plan that would offer free music downloads to some online gambling players. The scheme seems aimed squarely at young adults and is being seen as a ploy to hook them early. “It does sound like it would be something that would attract the college and university-aged student,” Amanda McCormick, who wrote the report on online gambling for the B.C. Centre for Social Responsibility said. “They are the ones who are probably more likely to be online and be familiar using these downloading programs. So I would think it would definitely encourage those people to visit the site.” While BCLC spokesman Trevor Miller says "It's a bit of a much ado about nothing,” and “We think the idea of having music downloads offers our players another form of excitement. Music is a form of entertainment, as is gaming. We think they kind of go hand in hand. It's something that will give our players a little more excitement to their online experience.” Globe and Mail story.