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Wednesday, October 1, 2008

Wal-Mart To Get Exclusive Rights To AC/DC Version Of Rock Band

Wal-Mart has inked a deal with MTV that will see it get the exclusive rights to sell AC/DC Live: Rock Band Track Pack in the United States through Wal-Mart stores, Sam's Club, and the Wal-Mart website ( In the deal, Wal-Mart will create a special area in each of its stores to display AC/DC's new album "Black Ice" and the Rock Band game, as well as other CDs, DVDs, T-shirts, and licensed AC/DC clothing. “If you want to be a physical band, you better make an alliance with a strong physical retailer,” said Steve Barnett, chairman of Columbia Records. “It’s a great way to sell the new album, the catalog, the game, merchandise and DVDs.” The game, is scheduled for release for all consoles in early November, and will reportedly cost less than most new games, selling for about $40 instead of the traditional $60 range. This price point works well for Wal-Mart which has always aimed to be a price leader. New York Times article.