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Saturday, October 11, 2008

YouTube Goes Long Format, - Offers CBS Shows

On Friday YouTube announced that it would start offering full-length episodes of TV series like “Dexter,” “Beverly Hills, 90210” and “Star Trek” through a deal with CBS. The catch for users of the site is that these longer videos will include preroll, midroll and postroll ads in each episode. Senior product manager for YouTube, Shiva Rajaraman, said the company is trying to match “the right ad format for the right content experience.” NYTimes article.