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Monday, March 9, 2009

Baseball Cards Come To Life With Augmented Reality

Baseball collector card maker Topps is unveiling a new card using "augmented reality". According to the New York Times "Beginning Monday, collectors who hold a special Topps 3D Live baseball card in front of a webcam will see a three-dimensional avatar of the player on the computer screen. Rotate the card, and the figure rotates in full perspective." The baseball card industry has been struggling in the internet age, going from a billion dollar industry to about 200 million is revenues today. These new cards promise to reconnect people with cards by offering an engaging new experience, at least for now. You really should follow the link above and check out the video...