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Tuesday, October 6, 2009

US Bloggers Threatened With Fines Over Full Disclosure

The US Federal Trade Commission (FTC) is stepping up it's policing of the blogoshpere by threatening fines of up to $11,000 per post for bloggers who fail to advise their readers of "material connections" — or "connections that consumers would not expect" — with the subjects they write about. "The post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement. Thus, bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service," the FTC said in a statement on its website. There are no similar plans in Canada as of yet, however the Canadian Radio-television and Telecommunications Commission (CRTC) is trying to decide whether or not there should be Canadian content rules governing content created in Canada for the internet similar to those found in television and radio content produced here. No fears GBG readers, no payola headed my way...

Source: CBC