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Monday, November 30, 2009

Sending The Wrong Message?

This is a timely followup to my last post regarding your brand and social media. WPMI TV in Mobile Alabama thought that an electronic billboard with a live Twitter feed would help to promote their news team. However good the idea may have been, the implementation has put the Station Manager and News Director in hot water after an unfortunate and embarrassing combination of a live post and News Team promotion.