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Friday, March 26, 2010

iPad Turns Out To Have Superbowl Like Advertising Appeal

It looks as though the big advertisers are lining up for ad space in iPad apps and the platforms launch is drawing Superbowl like numbers! The New York Times is reporting that:
"iPad advertisements on print publishers’ applications cost $75,000 to $300,000 for a few months with some exclusivity, said Phuc Truong, managing director of Mobext U.S., a mobile-marketing unit at Havas Digital."
All the while developers are trying to figure out how to make the most of the opportunity and the hype. It's interesting that it has taken Apple to make this happen, I guess the advertisers are counting on the larger format of the iPad and the magic of Apple to make tablets / e-readers a mainstream consumer product and the publishers are doing a good job selling the launch.