Speaking at the annual Mesh web conference in Toronto Arvind Rajan, LinkedIn's vice-president of international operations, tried to assure attendees that his company was very different from other social sites and did not face the same issues that Facebook is under fire for."It's not about your personal life or your social life, it's about your professional engagement and success," Rajan said, and "That, by its very nature, helps us differentiate ourselves from other social networks."
Rajan also eluded to the fact that his companies users are more sophisticated and perhaps more educated and mature than say Facebook's users. "Everything you do on LinkedIn is tied to your professional identity and brand," Rajan said. "Nothing's anonymous. Because of that, people are pretty careful about what they say because they don't want to look uninformed." The average LinkedIn user is said to be 41 years of age with a household income of more than $100,000 per year.
I can go along with that... very different audience on LinkedIn, that's for sure.
