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Tuesday, June 22, 2010

ThinkGeek Cease and Desist Drama Over Unicorn Meat

It should come as a surprise to nobody that my favorite online store is ThinkGeek, I've got a few geek points burning a hole in my pocket right now. The monkeys at ThinkGeek have a great sense of humor and an incredible line of products, there is something for everyone on your gift giving list. 

ThinkGeek has however managed to raise the ire of the National Pork Board (NPB) with it's promotion of Canned Unicorn Meat with the slogan "Unicorn - The New White Meat". It seems as though the NPB does not take kindly to the parody used in the slogan and has issued a cease and desist letter. 

In their usual good spirited nature, ThinkGeek has responded with the following:

We'd like to publicly apologize to the NPB for the confusion over unicorn and pork--and for their awkward extended pause on the phone after we had explained our unicorn meat doesn't actually exist. From our press release [PDF]:
"It was never our intention to cause a national crisis and misguide American citizens regarding the differences between the pig and the unicorn," said Scott Kauffman, President and CEO of Geeknet. "In fact, ThinkGeek's canned unicorn meat is sparkly, a bit red, and not approved by any government entity."
We'd also like to extend a special discount to everyone we offended with our portrayal of Unicorn Meat as "the new white meat." For a limited time, take $10 off any order of $40 or more by using the code PORKBOARD at checkout, good until 6/30/2010 at 11:59PM ET.
Thanks, National Pork Board, for giving us yet another reason to keep the April Fool's Day tradition alive. We'll always wonder if our Canned Unicorn Meat played some small, magical part in your rethinking of your brand.
Good on ya ThinkGeek! While you've not offended me with your good humor, I might just drop by and pretend that you did :)