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Wednesday, September 22, 2010

Welcome Back Banner Ads

Google wants the world to know that it's not only about search ads anymore. The company is in the midst of a campaign called "Watch This Space" to let advertisers and investors know that it is also in the display ad business, erecting an interactive digital billboard in the center of Manhattan to get the message out. Display ads take many forms online including ads of different sizes that combine images, text, audio, video and animation. (Google also includes text ads that appear on Web sites other than search results pages as display ads.)

With it's share value down a reported 17% this year, the company is trying to convince investors that the ever more competitive search ad market is not it's only revenue generator. “One of the ways we could express our confidence in the space is to run what is primarily a display advertising campaign around our investment in the business and what our potential is,” said Neal Mohan, the vice president of product management responsible for Google’s display advertising products.

Source: NY Times