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Thursday, October 14, 2010

Stan Lee And The NHL Team Up For Fan Recruitment

In an attempt to appeal to new young fans the National Hockey League (NHL) has drafted comic book legend Stan Lee to create a new team of 30 super heroes with powers reflective of their corresponding city / team name. The partnership is called the Guardian Project and has reportedly been in the works for a year.

“I’ve always believed that every great plan starts with a great story,” Lee said in a statement. “In the creation of Guardian Media Entertainment and its unique and unprecedented relationship with the NHL, I truly believe we have the perfect combination from which to launch 30 new superheroes and excite young fans around the globe.”






Source: Wired.com

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