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Monday, May 2, 2011

Coca-Cola Goes To New Heights To Promote Friendship

I really like this campaign from a creative standpoint, but I'm a little concerned about what might have happened should someone have gotten hurt. Coca~Cola has always had great marketing but this one strikes me as an interesting one from a viral standpoint.

I'm all for anything that encourages team work, and the incentive here certainly seemed to do just that!