Polaroid POGO Pocket Printer

Polaroid, the camera company that brought us the first instant camera 40 years ago is making news again with the introduction of the Polaroid PoGo™ an inkless pocket sized photo printer that no doubt will find a loyal fan base. This little guy who's name is short for Polaroid-on-the-go - prints full-color, 2-inch by 3-inch photos from cell phones via Bluetooth and from digital cameras via PictBridge. The PoGo will debut on July 6th in the U.S. for $149 MRSP while the ZINK Photo Paper™ will retail for between 33 and 40 cents per print; 10-packs cost $3.99, while 30 packs cost $9.99. Tom Petters, Chairman of Polaroid: “ZINK™ Zero Ink™ Printing Technology elevates instant printing to a whole new level. With Polaroid PoGo™, you don’t have to process pictures at your personal computer anymore – the convenient pocket size means printing and sharing photos can once again be a social activity.” I, for one will be anxious to compare the print quality of the PoGo with that of my Canon Selfphy, granted they are not necessarily meant to compete.

Polaroid goes back to instant prints

Polaroid is planning to go back to printing pictures with the upcoming release of a portable printer for images captured on cell phones and digital cameras. According to CNN the printer connects to your camera via Bluetooth or USB, and requires less than a minute to produce a 2-inch-by-3-inch picture. I guess at $150 for the printer and about $0.40 per sheet there will be some appeal, but I think I'd prefer just to e-mail my photo's or post them to Flickr...