McDonald's Creates Interactive Billboard Game

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Using a large interactive billboard and patron's smartphones McDonald's Stockholm created a location based game of paddle ball called Pick n' Play that allowed users to choose a reward and play the game by logging into picknplay.se. Steer the paddle on the digital display using your touch device, last 30 seconds, and the reward you chose was yours. The site provides winners with an e-coupon that was redeemable at McDonald's restaurants.

Expect to see more of this kind of marketing...

Tweets Hit The Big Screen At Piccadilly Circus

Coca-Cola is spreading Christmas cheer via twitter users and a huge screen located at the busy London thorough fare at Piccadilly Circus. Twitter users who follow @cokezone can direct  their tweet to @cokezone and have it displayed on the screen for commuters to enjoy. We'll assume that because of the open nature of the tweets that there will be some form of moderation.

If you don't happen to drive through Piccadilly Circus the tweets can be viewed live on the brand’s engagement site, www.cokezone.co.uk/Piccadilly, via a webcam set up to film the sign.  

Zoe Howorth, market activation director, Coca-Cola GB, said: "The Piccadilly sign provides Coca-Cola with a unique interactive platform and we're delighted that consumers can use it to spread their Christmas messages this year.

This activation puts our fans at the heart of the activity, allowing them to engage and communicate with people everywhere." 

Source: Campaignlive.co.uk

p.s. If you'd like to run your own twitter to screen campaign check out http://screenscape.net (my employer). http://screenscape.net/blog/adding-your-favorite-tweets-to-your-ScreenScape-display

Where I Work In Plain English

Five months ago, almost  to the day, I started work at ScreenScape Networks a relatively young company that was in expansion mode. The previous several years of my working life had taken it's toll on me both mentally and physically and ScreenScape was an exciting new opportunity that I embraced with great enthusiasm. I was introduced to the company founder, Mark Hemphill, through a mutual friend and from the moment I began talking to Mark and the rest of the folks at ScreenScape I knew there was something special going on here.

I did my due diligence, played with a free Test Drive account, spoke to people working here, and to customers of the company around town. Mark, I'm sure, did his due diligence as well and the rest as they say is history. I have not for a moment regretted the move, and I embrace each and every day with the knowledge that something wonderful is happening here. The days fly by and our team is constantly improving upon an already incredible product, this is the most productive team that I've ever had the pleasure of working with. Don't get me wrong, I've worked with hundreds of good people, and a handful of great people, but talented people alone can not make up for bureaucracy, communication issues, questionable management policies, and other productivity zapping corporate practices... but I digress.

Recently ScreenScape had the following video produced and it does an incredible job of explaining what it is that we are so diligently working on. Check it out, and if you see the merits in what we are producing check us out... knowing that there is an extremely motivated, awesome team, behind every line of code.

ps. I write this entirely of my own volition.

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