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Wednesday, October 17, 2007

Apple drops price of DRM-free music

Feeling the pressure of new rival Amazon, Apple has decided to drop the price of it's DRM-free music from $1.29 to $0.99, bringing it's prices in line with the competitors offering. In this Globe and Mail article an Apple spokeswoman is quoted as saying "It's been very popular with our customers and we're now making it available at an even more affordable price,". While they may deny that the move is motivated by competition, it's hard to ignore the fact that the music industry is in flux and with more competition and bands going it alone, it will be interesting to see what happens over the next little while.