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Friday, November 23, 2007

Brewing company's Facebook marketing initiative under fire

A party photo contest for university students on Facebook is being called irresponsible and university officials are suggesting that the brewery is either unaware of the potential danger "or simply placing profits above ethics." The Globe and Mail is reporting about the initiative by Molson Coors Brewing Co. that has university officials across Canada fuming. Joe MacDonald, dean of students at St. Francis Xavier University says “These kinds of programs put added stress on our ability to ensure that students have a very positive, successful academic and non-academic development.… This is not something that is welcome within our campus community.” Beyond the obvious potential for harm that ensues when partying gets out of hand, the schools are also concerned that the images could be "harmful for students seeking jobs if a potential employer discovered their raucous partying poses on Facebook."