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Thursday, November 22, 2007

California DMV turns to YouTube to get it's message out

Someone at the California DMV is thinking! The government agency responsible for motor vehicle safety and driver training has decided to target the places young people hangout... YouTube and MySpace. “We are always looking at ways to reach people, teens especially,” said department spokeswoman, Jan Mendoza. “And let’s face it, the Internet is huge. We thought it would be really cool since YouTube is free.” What impresses me about this is that here is a government agency that has decided to use technology to it's advantage without investing $ millions building something that nobody will use. Far too often IT departments feel as if they have to own the technology, and that's a little bit self serving in my opinion. Of course we are not talking about sensitive data here. The New York Times has the story.