How much extra would you pay for an iPod or an iPhone if it came with unlimited access to music for the life of the device? This is reported to be the nature of talks between Apple and the big music labels, according to the Financial Times. FT.com is reporting that "One executive said the research had shown that consumers would pay a premium of up to $100 for unlimited access to music for the lifetime of the device, or a monthly fee of $7-$8 for a subscription model." It is rumored that Apple is offering something in the neighborhood of $20 per device. The record labels are struggling to remain relevant as bands are opting to go it alone as their agreements run out. The price that they settle on, if a deal is to be made, should be an indicator of just how bad things really are.
