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Monday, March 17, 2008

Online Video Advertising To Grow... Cautiously!

The Globe and Mail has an interesting article about the raise of online video advertising and the unique experiences being offered to online video consumers as opposed to television viewers. According to research firm eMarketer, projections say that spending on online video advertising will be tripling to $4.3 billion in 2011. This represents a big increase but still falls well short of television advertising. “It's emotive, rich. It grabs your heart,” said Suranga Chandratillake, founder of Blinkx PLC. “It combines all that is great about TV advertising with all that is great with online advertising” Google and Microsoft are both working hard to find ways to serve up ads in online video while not sending viewers running from what they hate about television. It's getting interesting and the simple fact that the Internet has interactivity on it's side will no doubt push creativity to new levels.