Neilsen Online has some, not so surprising, news regarding Mobile internet use in Britain. According to their number, 7.3m people accessed the internet via their mobile phones, in the second and third quarters of 2008. This represents a 25% increase over last year and compares to just a 3% increase in PC-based access.
"The fact that weather, sports, news and e-mail sites make up the majority of leading mobile sites shows that mobile internet is mainly about functionality and need at the moment as opposed to the more entertainment and e-commerce-focused makeup of the leading PC-based sites," says Kent Ferguson, a senior analyst with Nielsen Online.
Some interesting demographics:
25% of mobile internet users are aged 15-24 while the same group make up only 16% of PC based internet users;
23% of the PC based internet users are aged 55 or over while the same group make up only 12% of the mobile internet base.
BBC story here.
