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Saturday, February 14, 2009

Microsoft Going Ahead With Retail Store Plans

Microsoft said on Thursday that it had hired former Wal-Mart exec, David Porter, as corporate vice president for retail stores, a sign that the company is going ahead with plans to open company retail outlets despite the current economic turmoil that has many retailers in trouble. According to the New York Times, Porter "... is charged with improving the PC-buying experience. The company said his first task would be to set the timing, locations and design of Microsoft-branded retail stores, which will sell computers installed with Microsoft software as well as other company products."

The strategy worked for Apple, in better times, but only time will tell whether the move makes any sense for Microsoft.