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Monday, June 15, 2009

Dell Finding Sales Via Twitter

Dell seams to have found the right formula for making money via Twitter, attributing $3 million in sales to posts on the social networking site. According to PCWorld, "Dell Outlet uses Twitter to promote clearance sales, coupons, and other discount-related fodder... It also may provide a much-needed business model for Twitter by giving the social networking site a valid reason to charge for corporate accounts." Of course $3 million is not a huge sum where Dell is concerned but in these trying economic times it's nothing to sneeze at either. With some simple math we can deduce that @DellOutlet, which has some 600,000 followers, can place a value of $5 on each follower. Interesting...