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Tuesday, September 15, 2009

Google Throws News Sites A Life Line

The Official Google Blog has announced the latest creation from Google Labs called Fast Flip. "Like a print magazine, Fast Flip lets you browse sequentially through bundles of recent news, headlines and popular topics, as well as feeds from individual top publishers. As the name suggests, flipping through content is very fast, so you can quickly look through a lot of pages until you find something interesting." My limited trial of the service leads me to believe that it is delivering on this promise, the page loads quickly allowing you to peruse the articles and then drill down on the ones you want to read. There is also a mobile version for Android-powered devices and iPhones.

At the moment Google has partnered with "three dozen top publishers, including the New York Times, the Atlantic, the Washington Post, Salon, Fast Company, ProPublica and Newsweek." The number would seem like a lot but you can flip through these articles in a hurry so it will be nice to see who else comes on board down the road. All in all I think I'll be giving Fast Flip a go, it will definitely be on my list of sources to check each morning.