A few weeks ago I made a couple of hour journey for a shopping trip out of Province. During my shopping I found myself in a Costco wondering the aisles in search of Christmas gifts when I happened upon a display for the flip video minoHD priced at $99.00 Canadian. Double take ensued and I whipped out my smartphone and waited patiently as my cell provider pulled down the flip.ca website... $207.00 Canadian... sold!
I didn't really need the camera, I owned a flip Ultra and my Canon S5-IS takes wonderful video, not HD but very good non the less. My point, I would not have made this purchase had I not known that the manufacturer's site was selling this very product for more than twice the price of the camera within my very grasp.
To that end, here is an interesting article in the Globe and Mail regarding retailers and their thoughts on Wi-Fi.
Love the minoHD by the way. It's smaller, lighter, and has a built in rechargeable battery. I carry it with me all the time and the output is really quite good. I mean for $99.00 I just couldn't walk past!