BBC is reporting that Universal Music will try DRM (digital rights management) free music sales from August to January "and analyze such factors as consumer demand, price sensitivity and piracy in regards to the availability of open MP3s." This is certainly an about face for the music industry and hopefully a step in the right direction. Perhaps the music industry is finally getting it! 50 Cent, the Black Eyed Peas, and Amy Winehouse are all artists signed to the Universal label. Google, Wal-Mart, and Amazon.com are said to be participating in the experiment.