In an initiative it's calling "Renewable Energy Cheaper Than Coal", Google Inc. will be investing heavily in alternative energy projects through its Google.org philanthropic arm. While the aim is to lessen the environmental strain caused its appetite for power to run its computing centers, there also appears to be a profit motive. Larry Page is quoted in this Yahoo! Finance article as saying "If we achieve these goals, we are going to be in the (electricity) business in a very big way," and "We should be able to make a lot of money from this." The fan boy in me wants to applaud Google for the initiative, and if through their investment they are able to bring cheaper technology to the market all the better, but let's not lose sight of the fact that they are a corporation and there is money to be made here.