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Monday, November 26, 2007

Update... Molson's pulls Facebook contest

Molson's has decided to pull their Facebook contest in which students were encouraged to post pictures of themselves partying on campus after growing criticism from Universities around the country. In a follow up article in The Globe and Mail, Ferg Devins a VP at Molson's is quoted as saying “The whole realm of social media – there's lots to learn,” and “It's really a new area. We're probably groundbreaking and leading in a lot of things we've been doing.” I'm not sure the context of these comments but it doesn't sound much like Mr. Devins is apologizing for anything. The prize of a trip for five to Cancun worth about $8000 will be awarded this week. Not surprisingly, the most entries to the contest came from students at Memorial University in St. John's, Nfld. Those folks on the Rock can sure party!