My RSS feeds are full of Facebook Beacon stories, in particular the decision by Coke to sit back on it's initial decision to participate in the program. It seems that Facebook lead Coke to believe that the advertising program would be opt in but changed it's mind on that by launch time. There has been a steady backlash from users and consumers rights groups ever since. Here are some of the stories to follow if you're a Facebook users: TechCrunch, BBC, paidContent, and NYTimes Bits. I wonder if Hong Kong billionaire, Li Ka-shing, knew about the fire storm that was about to hit when he invested $60 million in Facebook?