Microsoft unveiled plans on Monday for a new cloud computing operating system dubbed Azure. Microsoft's Ray Ozzie made the announcement in front of 6500 software developers attending the annual Microsoft Developers Conference in Los Angeles. “Every time there is a major platform shift in our industry, it has turned into new opportunities for my apps and my business.” said Ozzie. Not everyone was as optimistic as Mr. Ozzie however, “Today’s announcement of Azure is the same Microsoft, keeping developers locked into their proprietary solutions, and failing to grasp the true power of cloud computing,“ said Mark Benioff, the chief executive of Salesforce.com. Whatever your take on the OS is, it will be interesting to see who follows. NY Times story.