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Wednesday, October 29, 2008

iPhone Recession Proof?

According to the Globe and Mail 255,000 iPhones were sold in Canada between its launch on July 11th and the end of September, and there appears to be no slowing down in sales irregardless of how the economy is performing. “We've seen time and time again that if people want something bad enough, they're willing to put themselves in debt or save less in order to buy it,” said consumer research analyst Josh Martin of Boston-based Yankee Group. “It would be interesting to see if consumers are cutting out other things so they can afford to have their iPhone.” Martin added. They certainly have a lot of appeal and I've definitely noticed more of them in the wild, we'll have to keep an eye on the Christmas season sales numbers...