A study conducted last week in Canada and the US by Toronto research firm Solutions Research Group says that North Americans see their cell phones and internet service essential utilities, like water or electricity. "People were saying, 'It's not going to happen - you would have to pry it out of my hands,' that kind of language," said Kaan Yigit head of the research firm. The company has ranked in order the items consumers will be cutting back on in order of most likely to least likely and it shakes out like this:
Ranking consumer targets for cuts:
1. Big-ticket events (eg. concerts, sports)
2. Movie-going
3. DVD buying
4. Magazine subscription renewals/newsstand
5. Cable/satellite TV extras
6. Video game buying
7. Home phone
8. Mobile/wireless phone
9. DVD Rentals
10. Home Internet
Solutions Research Group
Globe and Mail article.
