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Monday, November 5, 2007

A Billion text messages a week in Briton!

According to the latest figures from the Mobile Data Association (MDA) Britons are now sending more than 1 Billion text messages a week, up 25% in the last year! "It's convenient, comprehensive, it's on every handset and network and it is cost effective," said Mike Short, head of the MDA. The upward trend seems to be driven by business's adoption of the technology, "It's a lot more convenient for a business now to notify lots of their employees about an urgent message using a text message," what ever the reason that's a lot of keys being pressed on tiny key pads! I am seeing an increase in texting here in North America as well but I'd venture to guess that it's adoption rate is far below that of Europe and Asia. The BBC has more here.