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Wednesday, November 7, 2007

Facebook marketing to your friends

Yesterday "Facebook began selling ads that display people’s profile photos next to commercial messages that are shown to their friends about items they purchased or registered an opinion about" according to this NY Times article. The idea is to inform your friends of your purchases via a Facebook broadcast, with your permission of course. “Nothing influences a person more than a recommendation from a trusted friend,” Mark Zuckerberg said of the program Facebook is calling "social advertising". Participation could mean "joining a fan club for a brand, recommending a product or sharing information about their purchases from external Web sites." Be fore warned, your friends will have no choice but to view the ads so you may find your friend list beginning to shrink if you are the source of a lot of spam!