Time Magazine's Lev Grossman says "All the cool features in the world won't do you any good unless you can figure out how to use said features, and feel smart and attractive while doing it," Grossman wrote. "In the world of technology, surface really is depth." according to this CBC article. The iPhone beat out wind and solar power cars as well as flexible display screens created by Sony Corp. and LG Electronics Inc. It sure did get a lot of buzz and it definitely sold well, I guess it all depends on the criteria you use to judge whether or not you'd come to the same conclusion as Time!