Please Share

Thursday, November 8, 2007

Online advertising to double by 2011?

Research firm eMarketer is forecasting that online advertising will surpass $21-Billion this year and will double to $42-Billion by 2011. The Globe and Mail says "In the coming years, paid search will remain the biggest form of online advertising, accounting for about 40 per cent of spending annually through 2011. Display ads like banners will generate about 20 per cent of Internet ad revenues, while classified ads will contribute about 17 per cent, the report said." The question is where will all this extra cash come from? Assume tougher times ahead for Print and Television ad departments!