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Monday, April 21, 2008

Wii Owners Not Buying Games

With Nintendo Wii's in more than 20 million homes you would think that sales of software for the popular game console would be through the roof. The New York Times is however reporting that Wii game sales are not stellar and this is at least in part due to the demographic that the company targeted in selling the console. “The kind of person that buys a Wii is not the same kind of person that buys a PS3 or an Xbox,” according to John Greiner, the chief executive of Hudson Entertainment, “You have to be very specific when you design a game and target not only the gameplay mechanics for that user, but also the marketing for that kind of a product launch.” We've considered buying the Wii in our home but decided not to simply because of the game catalog, it just doesn't have the same appeal as the titles on available for our XBox 360...

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