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Friday, July 27, 2007

A to B, not enough... we want the details too

With GPS technology becoming more and more prevalent it seems that we are no longer satisfied by directions alone, we want more accurate and up-to-date data on hotels, gas stations, restaurants, theme parks, etc.. and the race to get us this info is really heating up. The Globe and Mail has the story of Navteq Corp. and rival Tele Atlas NV in their quests to dominate the mapping game. Big bucks are in play and it's no longer just about getting from point A to point B, you can be sure that both sides know their way to the nearest bank without any difficulty.