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Friday, November 4, 2011

Google Tweaks Search Algorithms To Be More Timely

Information travels across the wire so quickly these days that Google has decided to make some changes to it's search algorithms to place more relevance on more recent results.

“Given the incredibly fast pace at which information moves in today’s world, the most recent information can be from the last week, day or even minute, and depending on the search terms, the algorithm needs to be able to figure out if a result from a week ago about a TV show is recent, or if a result from a week ago about breaking news is too old,” said Amit Singhal, a software engineer who heads up Google’s search-ranking team.

One can assume that the move is an attempt to keep up with the pace of social sites, like twitter, which often produces news about global events while they are happening, and much sooner than traditional media channels. The big question is, as always, how trust worthy is the information and what weight will Google assign to which source in order to provide us with the best results.