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Thursday, May 28, 2009

Analysts Agree Apple May Cut Price Of iPhone

Speculation is that Apple is getting ready to cut the price of the iPhone and create a two tiered offering of Basic and Pro models. The feeling amongst analysts is that Apple will offer an 8GB model for $99 which would prop up sales in a slumping economy. "We expect a price cut to the current generation iPhone to drive 50 per cent to 100 per cent incremental unit demand," said Morgan Stanley analyst Karen Huberty. RBC analyst Mike Abramsky expects three prices -- $99, $199, and $299 for the 32GB iPhone Pro.

Source: Globe and Mail

Wednesday, May 27, 2009

Microsoft To Spend Big In Fight Against Google

Microsoft is preparing to launch "Bring", a new search engine, and is prepared to spend big to make the name stick. Reports are that Microsoft is prepared to launch a $100 million ad campaign to get the name out there, that's twice the amount considered to be large for a new consumer product. "I don't think they can win this game with a better mousetrap," said Allen Adamson, managing director of Landor & Associates, brand consultants. "They have to compete with Google on a brand front — there's no other way to skin this but go head-on against the Google brand."

Source: CBC

Tuesday, May 26, 2009

Modern Warfare 2 - Gameplay Trailer

Infinity Ward has released a game play trailer for it's newest title, Modern Warfare 2, and if it lives up to the promise of the trailer it will be a big one! Snowmobiles, aircraft, hand to hand, it's got it all. The game is due to be released on November 10th on PC and Xbox 360 and is available for pre-order on the Modern Warfare 2 website. Check it out...

Monday, May 25, 2009

New Yorker Cover Art Painted On iPhone

The June 1 cover of the New Yorker Magazine was created entirely on an iPhone by artist Jorge Colombo using the $4.99 Brushes application he purchased through the apps store. The amazing process was captured in the following video:

“I got a phone in the beginning of February, and I immediately got the program so I could entertain myself,” says Colombo. “Before, unless I had a flashlight or a miner’s hat, I could not draw in the dark.”

Source: New Yorker